HBOMax Gentleman Jack Season 2 Premiere
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Gentleman Jack Season 2 launched with a hybrid campaign that combined an intimate in-person experience with a focused digital rollout.
We hosted an exclusive activation Dinner at Shibden Hall, replicating Anne Lister’s historic home, with a curated guest list of LGBTQ+ influencers, celebrities, and tastemakers. The evening featured a multi-course meal by chef Melissa King and an advanced screening of the new season.
Digitally, a two-week campaign included:
Anne Lister’s Dictionary – A video series featuring queer influencers decoding and redefining Anne’s historic codewords.
Couples We’re Crushing On – A content partnership with Autostraddle (118K IG followers), blending editorial and original posts to spotlight queer love and promote the show.
The campaign drove meaningful engagement with loyal fans and new viewers through curated content and community-focused storytelling.
Agency Partner: Allied Global Marketing
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Cultural Strategy
Digital & Event Coordination
