Sọma collaborates with individuals and teams to explore creative identity and collective well-being.
Broadway Advocacy Coalition (BAC)
Served as Interim Communications Director at BAC during a period of organizational transition, stabilizing and rebuilding communications across digital, campaigns, and programming.
Drove key initiatives, including an internal mission renewal process to clarify vision, a transparency campaign to rebuild trust within the community, and audience strategy sessions for major fundraising events
Developed a year-long communications strategy, launched a monthly newsletter with 50%+ open rates, produced 200+ graphics, videos, and content, and restructured marketing workflows to support long-term growth.
Contributions
Communications Strategy
Department Management
Content Production
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