Sọma collaborates with artists and creative teams to shape conversations around cultural identity, belonging, and healing.
Sọma collaborates with artists and creative teams to shape conversations around cultural identity, belonging, and healing.
Strategy
HBO Max Pride
Brought Queer Black culture to HBO Max through HBO Max Pride 2022.
2022 marked an epic return to in-person celebrations post-pandemic. Tasked with creating a comprehensive campaign to amplify HBO Max's queer programming and foster community on and offline, we hosted Municipal Pride celebrations in NYC, LA, and Miami, centering iconic queer party collectives across the nation, including Ostbahnolf, DickAppointment, Masisi, and ClubCarry.
For the first time, the party series featured a World Pride x Juneteenth event (Masisi Juneteenth), marking a historic moment that drew in a community of emerging artists and new intersectional audiences to celebrate Black Queer and Trans Lives through the Afro-Caribbean lens. Beyond a party, this event featured a series of workshops, facilitated conversations, and queer-owned vendors.
The digital campaign showcased their unique Pride celebrations with a full takeover of the Human By Orientation Instagram handle, featuring influential hosts such as Kerri Colby, Jaé Joseph, and Arewa Basit. The multi-channel effort included over 40 pieces of custom content, from "Queerness in Conversation" episodes to "Get Ready with Me" mini-docs, and highlighted 40+ queer HBO Max series and films.
Contributions
Cultural Strategy
Community Liaison
Program Coordination
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