Sọma collaborates with artists and creative teams to shape conversations around cultural identity, belonging, and healing.
Human By Orientation
Built the social foundation of Human By Orientation (@humanbyorientation), an LGBTQIA+ digital platform launched by HBO Max, shaping its voice, strategy, and growth.
Led Instagram strategy and developed the platform’s social voice, growing a culturally relevant, community-centered presence across IG and Twitter (170K+) rooted in queer storytelling and pop culture. Conducted a comprehensive platform audit to realign with Gen Z audiences, refining content, tone, and engagement to reflect emerging cultural behaviors.
Served as a liaison between HBO Max and agency partners, managing cross-functional collaboration and driving the content production for 12+ major entertainment campaigns.
Contributions
Platform Strategy & Development
Cultural Strategy
Campaign Production
Digital & Experiential Content Production
Social Media Management
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